The most profitable 20 minutes in a landlord's year is the moment you decide what to do about a lease that expires in 90 days. Handle it early and you keep a paying tenant, skip a turnover, and avoid a vacancy. Handle it late — or not at all — and you drift into a month-to-month you didn't plan, a rushed rent increase, or a 3-week vacancy that erases the gain from any increase you were hoping for. Here's the renewal system I'd run on every unit, with the exact timeline, decision rules, and paperwork.
Why renewals deserve a real process
Turnover is the single largest controllable expense in small-portfolio rentals. On a $1,800/month unit, a typical turn costs roughly:
- Vacancy: 3–5 weeks of lost rent — $1,250 to $2,100
- Make-ready: paint, cleaning, carpet, punch list — $600 to $2,500
- Marketing and screening: photos, listing syndication, showings, background checks — $150 to $400, plus your time
Call it $2,000–$5,000. A 4% renewal increase on that same unit is $864 per year. In other words, keeping a decent tenant at a modest increase almost always beats chasing top-of-market rent with a new tenant. That math should drive your renewal decisions, not your feelings about the last late payment.
A renewal at 3% below market is usually more profitable than a new lease at market, because market rent for 11 months beats market rent for 12 months you never actually collect.
The 90-day renewal timeline
Work backward from the lease end date. Most state laws and leases require 30 or 60 days' notice of non-renewal (some cities require 90+ for longer tenancies), so starting at day 90 gives you room to negotiate without blowing a deadline.
Day 90: run the renewal decision
Before you talk to the tenant, decide internally whether you want them back. Pull the tenant's file and score four things:
- Payment history. How many payments were late, and by how many days? One late payment in 12 months with communication is different from six.
- Property condition. Compare your last inspection or maintenance visit notes against move-in condition. Normal wear or accelerating damage?
- Communication and compliance. Unauthorized occupants, unapproved pets, noise complaints, notices you had to send.
- Maintenance cost. Are requests reasonable, or is this tenant driving repeated avoidable service calls?
Three buckets come out of this: renew and keep happy, renew with conditions, or do not renew. Write the decision down. You will need the reasoning later if anything is ever questioned, and consistency across applicants and tenants is your best fair-housing defense.
Day 85: price the renewal
Pull three to five current comparable listings — same bedroom count, same neighborhood, similar condition, listed in the last 60 days. Then set the renewal number using this rule of thumb:
- Rent is at or above market: offer a flat renewal, or a 1–2% bump framed as covering taxes and insurance.
- Rent is 3–7% below market: offer the increase, but stay a notch under asking market rent. The tenant's alternative includes moving costs, a new deposit, and application fees — leave them a clear reason to stay.
- Rent is 10%+ below market: phase it. A two-step increase (now and at the next renewal) keeps a good tenant instead of triggering a move-out.
Check local rules before you pick a number. Rent-cap states like California and Oregon limit annual increases, and many cities require specific notice periods and language on increase notices. If you're also planning to collect additional deposit funds because rent is rising, confirm the cap first — several states tie the maximum deposit to a multiple of monthly rent, and you can find the current limits and return deadlines in our state-by-state security deposit guide.
Day 80: send the written renewal offer
Send one clear document, not a text message. A good renewal offer includes:
- Current lease end date and the proposed new term
- New rent amount and effective date
- Any changed terms (pet policy, utility responsibility, parking, updated late-fee language)
- A response deadline — 14 days is fair
- What happens if they don't respond (see below)
- A short line of goodwill: something you appreciate about them as a tenant
Offer options when you can. "12 months at $1,850, or 24 months at $1,825 with the rent locked" converts better than a single take-it-or-leave-it number, and a two-year term on a proven tenant is a genuinely good outcome for you.
Day 66: follow up once, then set the deadline
Silence is the most common response to a renewal offer. Send one follow-up, by a second channel (email plus a printed copy on the door), and state plainly what happens next. If your lease auto-converts to month-to-month, say so and say what the month-to-month rent will be — many landlords charge a 5–10% premium for month-to-month because of the flexibility risk.
Day 60: send formal notice if you're not renewing
If the decision is non-renewal, send the notice at the interval your lease and state law require — typically 30 or 60 days, longer in some jurisdictions and for tenancies over a year. Keep it factual and short: the lease ends on X date and will not be renewed, here's the move-out procedure, here's how the deposit will be handled. Do not editorialize, and never let the notice mention anything that touches a protected class or a recent repair request.
Day 30: confirm and prepare
If they're renewing, get signatures and update your records: rent amount, term dates, autopay amount, insurance certificate, and any updated addenda. If they're leaving, start the turnover clock — schedule a pre-move-out walkthrough, order make-ready quotes, and get the listing photos ready so marketing can start before the unit is empty.
Renewing "with conditions" — the underused middle option
Plenty of tenants are worth keeping but need a boundary reset. A conditional renewal does that in writing instead of hoping the behavior fixes itself:
- Chronic late payer: renew with a switch to mandatory autopay on the 1st, and a clearly stated late fee that complies with your state's cap.
- Unauthorized pet: renew with a pet addendum, pet rent, and a documented condition standard — better than pretending you didn't see the dog.
- Extra occupant: renew with the adult screened and added to the lease, which restores your joint-and-several liability.
- Condition slippage: renew with a scheduled mid-term maintenance inspection built into the addendum, so entry is expected rather than a surprise.
Conditions must apply consistently to similar situations. "Autopay for anyone with three or more late payments in a 12-month period" is a rule; "autopay for tenants I find annoying" is a liability.
Renewal paperwork: amendment vs. new lease
You have two clean ways to document a renewal, and one messy one.
- Lease renewal amendment (usually best): a one- to two-page document that extends the term, changes the rent, and states that all other terms of the original lease remain in effect. Fast to sign, and it keeps the original lease as the governing contract.
- New lease: worth it when you need to modernize outdated clauses, add required disclosures, or restate terms after several amendments have piled up. Re-execute the whole agreement and reference the continuing deposit so it isn't treated as a new deposit collection.
- Nothing at all: the lease lapses into month-to-month by default. Sometimes that's a deliberate strategy — if you plan to sell or renovate, month-to-month flexibility is valuable — but it should be a choice, not an accident.
Whichever route you take, make sure the deposit language carries over explicitly. Deposit handling rules follow the tenancy, not the paperwork, and in states with strict itemization deadlines like Florida, sloppy renewal documentation is how landlords end up arguing about which lease governed the damage.
Five renewal mistakes that cost real money
- Starting at 30 days. You lose all negotiating room and can't legally raise rent on schedule in many states.
- Raising rent without comps. An increase you can't justify invites a move-out; an increase you skip because you feel awkward costs you thousands over five years.
- Verbal renewals. If it isn't signed, the terms are whatever a judge decides they were.
- Ignoring deferred maintenance. The number one reason good tenants leave isn't rent — it's the request that never got fixed. Close open work orders before you send the offer.
- Inconsistent decisions. Renewing one tenant with two late payments and non-renewing another with the same record, without written criteria, is the pattern fair-housing complaints are built on.
Key takeaways
- Start the renewal process 90 days out; send the written offer around day 80 with a 14-day response deadline.
- Turnover typically costs $2,000–$5,000, so a slightly below-market renewal usually beats a market-rate new lease.
- Score every tenant on payment history, property condition, compliance, and maintenance cost — in writing — before deciding.
- Use conditional renewals (autopay, pet addendum, adding an occupant) instead of forcing a binary renew/don't-renew choice.
- Document renewals with an amendment or a fresh lease, and carry deposit terms forward explicitly.
- Close every open maintenance request before you ask a tenant to sign for another year.
Frequently asked questions
How far in advance should I send a lease renewal offer?
Send it 75–90 days before the lease ends. That gives the tenant time to decide, gives you time to negotiate, and still leaves room to serve a legally compliant non-renewal or rent-increase notice — which is often 30 or 60 days, and longer in some cities and for tenancies over a year.
Can I raise the rent at renewal?
In most of the country, yes, as long as you give proper written notice, aren't in a rent-controlled jurisdiction with a lower cap, and aren't raising rent in retaliation for a complaint or repair request. Rent-cap states impose annual percentage limits, so verify your state and city rules before you name a number.
What if the tenant doesn't respond to the renewal offer?
Follow up once through a second channel, then apply the default in your lease. Most leases convert to month-to-month at expiration — often at a premium rate you should state up front. If you'd rather not carry a month-to-month tenant, serve your non-renewal notice at the required deadline instead of letting it roll.
Do I need to collect a new security deposit at renewal?
No — the existing deposit normally continues through the renewed tenancy. If rent increases significantly, some landlords request a top-up, but only if your state allows it and the total stays within the legal cap. Never re-collect a deposit as if the tenancy restarted; that can trigger new accounting and disclosure obligations.
The bottom line
Renewals are quiet profit. They don't feel urgent, which is exactly why they slip — until a lease expires and you're paying for a vacancy you could have avoided with one email 90 days earlier. Rentmark tracks every lease end date, flags renewals on a 90-day timeline, keeps payment history and maintenance records in one place so your renewal decision is based on data instead of memory, and stores signed amendments alongside the original lease. You can walk through the live demo without creating an account and see what your own renewal calendar would look like.
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